However, it boasts extremely strong engagement - something the card and accompanying features should extend. Samsung Pay's wallet sees, on average, 36% more monthly engagement than its peers, per PULSE, likely due to the combination of its wide acceptance network and robust rewards program, which incentivizes regular usage. But it could appeal to the 25% of US adults who are un- or underbanked and might want to access a digital financial management platform. Adding a debit card offering - the top US form of payment - won't meaningfully improve the service's acceptance, since Samsung Pay could already be used anywhere that accepts magnetic stripe payments. It's worth noting though that the wallet is available to a smaller audience, since Samsung customers only comprise a subset of Android users and the service isn't available on every phone.
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